Resources for presenting the gm3 brand consistently and professionally.
Naming
“gm3” is a single word, always spelled with a lower case “g". It is the brand name of both our company and our application (not “gm3 app”). When referring to dedicated releases from gm3, we ask that you use the lower case as proper nouns (e.g. “gm3”).
Usage
Provide plenty of space around gm3 assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.
gm3 Wordmark
The gm3 wordmark should be used in all references to Linear as space allows. Monochrome usage is preferred with the brand colors below.
gm3 Logo
For tight layouts or logo-only grids, the gm3 logomark is a concise way to refer to Linear. Use with good judgment for your audience, as the gm3 wordmark has stronger brand recognition.
gm3 Icon
When referring to gm3 as a company, such as on social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.
gm3 Colors
Comfortable against light and dark backgrounds, gm3's primary brand color is a subtle desaturated blue. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.
Questions
Please contact us if you need additional assets or have questions on how to use the gm3 brand.